Pantone Color Of The Year 2023

The Pantone Color Institute has taken this idea to heart in their choice for the Color Of The Year for 2023: Viva Magenta

Pantone has been in the business of color science for 60 years, and for twenty-three of those years, they have chosen a specific color each year to represent the attitude and lifestyle present in the world. Viva Magenta is their voice for 2023. It is an optimistic shade, vigorous and brave. It is full of wit and reminiscent of a rebellious spirit. A color they believe will encourage self-expression and empowerment.


What if there is a shortcut to self-expression?
What if there’s a medium that allows us to express ourselves who we are?
What if this medium exists today?

Pantone’s answer: Color

What is the symbolism of magenta?
Magenta is the color of universal harmony and emotional balance. It contains red’s passion, power, and energy. It promotes compassion, kindness, and cooperation.


Pantone’s Viva Magenta is fearless and energetic, with power and grace. Pantone and their collaborators tie it into the home and technology, aligning it with the vim and vigor of an electrifying shade.

Today, after the lockdown and isolation of the pandemic, we now have a chance to reconnect with each other and to be known in a new way. Living in such an unconventional time, some may find a desire or even the need to change their perspective toward empowerment.  Pantone’s Color Of The Year is a call to courage.

As an interior designer, I welcome their vision and have used this and similar colors.

Lauren Jacobsen Interior Design

Fabric may be the place to apply such a bold color. Think about an accent color such as in pillows, decorative tapes, or trims. If you feel more comfortable, lean in and install a wallpaper that will provide a bold statement to a room.


carrots and beets-African,
fall Dinner Napkins
by ottomanbrim

Bird's Paradise Viva Magenta  Medium Scale by geetanjali

Breaking Boundaries' on Gray Sand Viva Magenta Pillow Sham by jeanetta_gonzales

One thing that will never change is color has the power to influence. In 2023 color is expected to reign. Time to dust ourselves off from the last three years and hit the new year with verve. “Viva life” with “Viva Magenta”!

At Lauren Jacobsen Design, we are color specialists so please feel free to contact us should you need help with Viva Magenta, or a whole home color palette to enhance each room and create a cohesive statement throughout.

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