The Pantone Color of the Year for 2020
Every year we take an in-depth look at Pantone’s Color of the Year as they forecast a color that they believe will affect global color trends for products in home furnishings, industrial design, fashion, graphic design, and product packaging.
The color experts at the Pantone Color Institute select a distinctive hue using color psychology, trend analysis, and color consulting. Then they partner with global brands to develop the power and emotion of that color, in their design strategies.
Pantone pulls from many areas to arrive at their final selection. From many disciplines of art and design, travel destinations, lifestyles, films in production, to art collections from new artists. They may also consider socio-economic conditions, new technologies, materials, textures, and effects that impact the color.
This year their choice of Classic Blue was inspired by the night sky.