The Pantone Color Institute has been selecting the Color of the Year since the year 2000, by tracking influences in art, entertainment, travel, technology, sports and fashion and through traveling the world searching for “color signals” in food, cars, cosmetics, clothes, and housewares. Based on those findings, the experts declare their choice for Color of the Year.
is the preeminent source for brand identities and product development
worldwide. They are also a key part of the fashion color story of
the year. Design houses from Marc Jacobs, Moschino, Gucci, and Balenciaga, to name a few, are keen to work with this bold and optimistic color.